«X5 is a leading Russian food retailer. Our strategy is to increase our share of the Russian retail market by developing and promoting modern retail principles to become the undisputed, long-term leader of the Russian retail industry.
The Company operates several retail formats: the chain of proximity stores under the Pyaterochka brand, the supermarket chain under the Perekrestok brand and the hypermarket chain under the Karusel.
Pyaterochka, a chain of conveniently located proximity stores, is one of Russia’s leading retail brands. Pyaterochka stores are focused on simple, easy and economical shopping.The brand offers quality fresh products and a non - food assortment supported by attractive promotional events and customer communication.
Perekrestok is the leading national supermarket chain in Russia and one of the country’s leading retail brands. Perekrestok strives to be the customer’s first choice for fresh products supported by the right assortment and price strategy.
Karusel is one of the largest hypermarket chains currently operating in the Russian market.It offers customers convenient one - stop shopping at fair prices in city locations with a wide range of quality food and non — food products, efficient service at cash registers, engaging weekly catalogues and a loyalty program.
As of 30 June 2020, X5 had 17,025 Company-operated stores. It has the leading market position in both Moscow and St.Petersburg and a significant presence in the European part of Russia.Its store base includes 16,096 Pyaterochka proximity stores, 867 Perekrestok supermarkets and 62 Karusel hypermarkets.The Company operates 42 DCs and 4,083 Company-owned trucks across the Russian Federation».
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